Asda Bloxwich rewards loyal customers

Remodeled Bloxwich ASDA rewards loyal customers

Asda Bloxwich rewards loyal customers
Asda Bloxwich rewards loyal customers [left to right] Jean Cartwright, Brett Matthews (store manager), Maureen Allport, Rob Hendon (community colleague), Jeanette Peach.
1971 was the year that saw the launch of the Microprocessor, the birth of Greenpeace, Thatcher scrap free milk in schools and the opening of the Asda superstore in Bloxwich – the first in the borough.

It was the cause of much comment at the time, as the family of the late fairground mogul, MP, Liberal Councillor and Mayor of Walsall Pat Collins, having left the area, sold the ground, which had been used as the Wakes Ground and Pat’s yard since before the Great War, to Associated Dairies (Asda).  Pat’s former home, Lime Tree House, was demolished shortly after, and the site of the Victorian house is now occupied by Sound Academy on the Asda car park.

Pat Collins' Wakes Ground, now the Asda site, 1949.
Pat Collins’ Wakes Ground, now the Asda site, 1949.

Now, after serving the community for more than thirty years, the Woodhall Street store has undergone a refresh and remodel and has rewarded some loyal locals as part of the celebrations.

Jeanette Peach, Maureen Allport and Jean Cartwright were recently invited to Asda Bloxwich by store manager Brett Matthews to receive a special trolley full of products from Asda’s Extra Special range, in recognition of their loyalty as customers since the doors first opened.

The three Bloxwich residents were given a personal tour of the store’s facelift by the store manager, with the alterations aimed at giving its loyal customers new facilities to use such as a brand new pharmacy, increased product ranges, as well as a nicer shopping experience through increased space and design changes.

Jeanette Peach said:

“All three of us are extremely grateful for Asda’s gesture. It’s very kind of the store and it’s nice to know people are recognised for their custom. I think I can speak for all of us when I say we’re looking forward to tucking in to our treats.”

As the standout addition in the store’s remodel, the new pharmacy will provide free Body Mass Index, blood pressure, blood sugar and cholesterol checks for the community, as well as filling prescriptions and all day-to-day health products.

Brett Matthews, Asda Bloxwich store manager, said:

“We’re really pleased to have been able improve the shopping experience for our customers, many of whom have been visiting us since the doors opened, and provide new facilities for them to use such as the pharmacy.

“It has been a joy to present Jeanette, Maureen and Jean with their Extra Special trolleys and I hope the remodel meets with their approval as long-standing customers. Our goal is to provide great value and services to the community, so we hope our customers enjoy the new look store, the extended ranges and increased space to shop in.”